Sort It in 7
One week. Infinite possibilities.
You didn’t build your business just to cry over copy.
And yet, there you are.
Over-caffeinated and overthinking your new project, spinning in circles trying to wordsmith everything internally, with no one confident enough to call it done.
You’ve got a million half-written ideas, some good nuggets of copy, and an offer that's working. But at this rate, your brain will be scrambled eggs before EOW hits.
Not to mention
You may also be dealing with…
👀 Multiple products or offers with different messaging needs you gotta juggle
👀 Stakeholders with different ideas of what the brand should sound like
👀 Pages that sound totally different from one another (AKA too many cooks in the kitchen)
Maybe you’ve done alright on your own. Or maybe you’ve tried…
ChatGPT that spits out bland, robotic copy no matter how many times you prompt it “Make it funnier. NO, less corny. NO, more human!!!”
or
Freelancer help that still needed your brain to drive the message, so you only got some temporary relief
You deserve personality-packed content primed for performance… so you can stay OUT of Google Docs and IN your zone of genius.
Sort It In 7
A 7-day intensive to focus on high-level messaging strategy and a clear, conversion-worthy storytelling system you can actually use.
- Untangle all the messages & clearly define your brand voice and brand stories
- Execute your highest-ROI copy assets that need written, like, stat
- Train a custom GPT on your fresh copy so you can create on-brand content faster
“Kaleena's got great copywriting chops for B2B audiences and takes her research seriously. We threw everything (and the kitchen sink) at her in terms of research, data, and established campaigns, and she developed a fresh, clean take on copy and messaging that was unique, consistent with our brand identity, and resonant with our prospects and customers. Highly recommend!”
- Joshua Palmer, Content Manager @ Onboard
Much more than writing
It’s the foundation for long-term clarity, confidence, and consistency so you can keep writing, creating, and selling well beyond this week.
- 1:1 strategy + feedback calls
- A 6–8 page Brand Voice & Messaging Guide
- 3 done-for-you copy assets + revisions
- A custom GPT assistant trained on the assets
- Loom walkthroughs + usage/training docs
- Personalized prompts to help you edit
- 7 days of VIP-level support on anything
- 14-day post-sprint check-in
“You know the whole ‘Cobbler's Shoes’ thing where you take care of others but neglect your own house? Well, we've been extraordinarily guilty of that. We were stabbing in the dark before, sometimes hitting the target; Kaleena gave us a clear roadmap... Three months of pain were resolved in a week with her. I simply cannot say enough about her work.”
- Tiffany Lyman Otten, Founder @ Tiffany Otten Consulting
My three-tiered approach will help you sort it out in 7 days, and set you up for unlimited success.
1 Untangle & Define
We dive deep to identify how you should sound, what your brand really stands for, and how to communicate that consistently.
You’ll get access to a brand voice expert (hi, c’est moi) to help define your voice pillars with strategic clarity.
2 Execute & Revise
Before the week begins, we’ll decide what copy is going to relieve the most stress from your noggin. We’ll take unfinished B- copy and elevate it to A+ performance.
This is especially important for step 3: the better the human-touched copy we train your GPT with, the better your AI assistant will perform.
3 Train & Go
I train your AI assistant with your unique tone and messaging so the output reaches closer to your goals.
You’ll receive setup, documentation, and a walkthrough so it’s easy to use right away.
You’ll go a galaxy beyond boring content that’s already out there, and uncover a hierarchy of messages that speaks to your customers
(It’s your time to reign supreme)
Day 1
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Get aligned on your goals, voice, audience, and biggest copy opportunities.
Day 2-3
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We tackle your low-hanging, high-reward copy projects in a flash.
Day 4
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You get to see and tweak it. We polish based on your feedback.
Day 5
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We define your tone and messaging principles in a quickstart guide.
Day 6
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We train your AI assistant with your new voice + content so you can scale with ease.
Day 7
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We wrap it all up and show you how to use everything moving forward.
Your bonus
14-Day Check-In & Custom Designed PDF
To make sure you’re thriving and using what we built, I’ll check in 14 days post-op.
I'll also send over a custom-designed PDF version of your Master Messaging Hierarchy guide.
It’s perfect for proudly sharing with your team, stakeholders, and non-writers – and for adding to your onboarding process!
You should become your team’s best copywriter
Soon you’ll have the tools, structure, and confidence to:
Write faster without second-guessing every sentence
Lead your team with a crystal-clear messaging strategy
Use AI to draft, ideate, and polish content with zero guesswork
Im Kaleena
Voice Curatrix & Chameleon Copywriter
I’ve spent years helping Fortune 500 brands, VC-backed startups, and seven-figure consultants refine their brand messaging and create unforgettable voices that cut through the noise.
I thrive off efficiency, trying to find ways to make messages sticky and reusable, so you don’t need to waste time reinventing the wheel with everything you write.
As Featured In
FAQs
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That’s why we start with a strategy call. We’ll pinpoint what matters most and write what’s most impactful.
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It’s your AI assistant trained on your unique tone and voice. Use it for content ideas, email drafts, and more.
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Easy! We can add on extra copywriting after the week wraps, or book a follow-up sprint.
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Perfect. This isn’t a drawn-out process. You’ll get clarity, copy, and an AI assistant in just one week—with only a few hours needed upfront, and your inbox open during the week of.
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That’s the point. We’ll feed it your actual brand voice, and I’ll set it up to know what it needs to know. You’ll still need to be its North Star, but it’ll finally sound kinda like your brain on an okay day.
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Yes, sorta. Sort It in 7 blends strategy, copywriting, and custom AI setup into one focused sprint. You'll get high-level thinking and high-quality assets, with a long-term system you can use again and again.
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Ideal is starting a Friday with a kick-off call to get aligned and make a plan of action. Then we use the full M-F week to execute and iterate on the copy assets. With the week ended and the project complete, we have a nice lovely weekend of peace. Nothing else is needed on your end. On Monday, I’ll jump into creating your Custom GPT and sending over the final files.
Okay, for real:
Whether you're the founder, the marketing lead, or a team of one, you'll walk away from Sort It in 7 with:
☑️ A brand voice that empowers consistency
☑️ Copy that can be remixed and repurposed
☑️ A trained GPT that works like a jr copywriter
☑️ Clarity on how to move forward & sell online
☑️ Fresh perspective and new content ideas