Meet Kaleena Stroud

Founder, Brand Voice Strategist & Conversion Copywriter

Hey there

👋 I'm Kaleena. California native. I was reading and re-reading Goosebumps and Nancy Drew as a ribbon-haired, library-loving, elementary student. Later, I became a storytelling-obsessed creative writing major, assistant teacher in a fiction writing class, and intern at a publishing house all before I could buy a beer.

I graduated cum-laude with a full-time job as a technical writer for a Fortune 500 company. Within a couple of years, I left the cubicle behind to move to South America, learn Spanish, and explore... well, life. I was quickly adopted by the sweetest Spanish language school, with whom I worked for many years in sales, marketing, and operations.

Enamoured with culture, travel, and language, I packed up (again) to move to Barcelona and build an online writing career. That's where you can find me today... 7 years later.

I've now worked with too many amazing companies to count as a copywriter, strategist, and partner. I use my eclectic background to educate audiences on the power of brand voice -- speaking on stages and in publications like Create & Cultivate, The Marketing Meetup, and Practical Ecommerce -- and empower other writers to work toward their dreams.