The Ultimate Guide to Brand Voice

Logos, colors palettes, fonts — oh my! When it comes to brand identity, these visual signals get all the glory. While it’s true they provide an instant impression for a brand and help customers recognize a product with a glance, visual identity is only half the story that your brand or business needs to share with the world. The second half? Brand voice.

Brand voice is also known as the verbal identity of a brand. The two go together like peanut butter and jelly, but a strong brand voice remains the elusive part of the duo. This is partly because good writing should, contrary to popular belief, go unnoticed. As Elmore Leonard once famously said, “If it sounds like writing, I rewrite it.”

This article was originally published on All Things Freelance Writing. Follow this link to read the full article.