Ditch “As Featured In”: 70 Better Ways to Show Off Your Press & Credibility

Look, we’ve all used “as featured in” on our website from time to time. Lord knows it’s a headline sitting on my website somewhere. It’s good. It’s grand. It gets the job done.  

But like many overused phrases, it’s easy for your customers to scroll right past it without a second glance.

This is known as ad blindness, or banner blindness – when your reader consciously or unconsciously ignores certain elements on a webpage. It happens most often with things that look like ads, but can also happen when scrolling through headlines they’ve seen a million times. 

This is why, as a brand voice copywriter, I’m always helping clients find new and unusual ways to say the same ordinary thing. Not only does it build connection and differentiation in the long run, but it can also help peek your ideal reader’s attention, like, right now.

In this case, whether you're a rebel startup, sophisticated luxury brand, or playful skincare company, the right words can turn boring press mentions into powerful social proof.

So here are 70 better ways to say “as featured in” to help you show off your press and credibility on your website.

For Specific Use Cases

Podcasts

1. Heard on

2. Interviewed on

3. Speaking on

4. Listen in here

5. Mic’d Up On

Awards

1. Winner of 

2. Finalist in 

3. Recipient of 

4. Honoree

5. Award recipient

6. Dripping in gold 

Reviews

1. Trusted by 

2. Tested by

3. Reviewed by

4. Approved by 

5. Top Pick By 

6. Editor’s Picks 

Conversational Options

1. Have we met before?

2. Yeah, we’re the people from

3. My clients are pretty cool

4. Get to know us through

5. We're the ones in

6. The friendly faces in 

“Have we met before?” as features on Hims & Hers website.

Silly or Colloquial

1. Extra! Extra! Read All About It

2. Mom would be proud 

3. Look, ma! We’re featured in 

4. Aw, shucks 

5. Don’t @ me (Okay, go ahead)

6. Broke the internet a few times

7. We get around 

8. It’s giving main character energy 

9. Caught saying nice things about us

Nature-Inspired

1. Caught in the wild

2. Heard through the grapevine 

3. Fresh Picks by 

4. Handpicked by

5. Pressed between the pages of

6. Gathered in 

“Heard through the Grapevine,” as written on a website project I did with Sarah Hart Co.

Musical References

1. Making noise in

2. What’s the buzz about

3. Stealing the show

4. Drumming up some

Funny & Humble Brag

1. Not to brag, but we're in

2. Somehow ended up in

3. They wanted to talk to us for

4. Who knew? We're in

5. Lowkey famous tho 

6. Aw you shouldn’t have 

Edgy or Cool

1. Making waves in 

2. Press (we’re not pressed) 

3. Now would you fancy that? 

4. Oh So Certified 

5. Raw and Uncut in 

6. It’s a Mood 

7. Okay, go off 

8. We said what we said 

Sophisticated & Editorial

1. The Spotlight is On

2. In the Press

3. Celebrated by 

4. Within the pages of 

Romantic & Dreamy

1. Loved by

2. We’re Blushing 

3. Love letters from

4. Sweet mentions in

5. Picked with love by

Authoritative + Trust-Building 

1. Sharing Stages with

2. Blazing Trails in 

3. Proudly Featured By

4. Backed by science, featured in

5. Endorsed by experts at

Don’t have media coverage yet? 

Check out “Pitch, Please: The No-Nonsense Blueprint for Pitching Blog Posts to Editors” to get your first byline and start building your authority today. 

Need help relaunching your website with conversion copywriting that drips in your brand voice? Reach out anytime.