4 Steps To Define Your Brand Voice, Featured on Create & Cultivate

Written By Kaleena Stroud

Do you have a certain name for your followers – such as “posse,” “magic makers,” or “insiders?” Do you love shortening the word “business” to the ever-so-punchier “biz?” How about insisting your checkout page says “add to bag” over “add to cart?” If you’ve answered yes to any of these, you already have the makings of a verbal identity – aka brand voice. But if that’s not you and you’re looking to define your brand voice, don’t fret!

Read this blog post at Create & Cultivate

Head over there to learn:

  • What is a brand voice and why does it matter?

  • How to use the W.I.L.D framework to codify voice

  • How to survey your audience and do competitor research to speak to your ideal clients

Read this blog post at Create & Cultivate

If you need a copywriter and brand voice expert to get you there, get in touch today.

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Kaleena Stroud

Kaleena is the voice behind the musings you’ll find on this site. In addition to Copy by Kaleena, she writes for a variety of publications covering everything from copywriting and marketing to beauty and wellness. Native to California, she now spends most of her time in sunny Barcelona.

https://www.kaleenastroud.com
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