The Brand Voice Lab
Get a codified, unforgettable verbal identity to easily scale your content with profit, purpose and personality.
A question for leaders of online businesses, personal brands, and content teams:
Are you tired of editing copy drafts that don’t sound “on brand?”
From phrases you’d just never say, to cliches that irk your audience, to your stance on breaking grammar rules – editing jumbled drafts to sound in line with the business is a HUGE time suck.
Word on the street is every minute editing is worse than a treadmill minute.
But instead of a euphoric rush of endorphins waiting for you on the other side, editing is all pain. No gain.
So whether you’re a Founder struggling for clarity, with AI tools still sounding off-brand no matter how many times you prompt...
or
…you’re a Content Manager with a handful of freelance writers that turn content into a Frankenstein of styles.
You deserve to receive a perfect draft every time… so you can stay OUT of Google docs and IN your zone of genius.
Get a streamlined, scalable brand voice & style guide — in 28 days or less.
“I ‘kind of’ knew our voice but couldn't codify it, and Kaleena helped extract an accurate brand voice guide so all of our writers know exactly how to adapt. We were stabbing in the dark before, sometimes hitting the target; she gave us a clear roadmap.”
- Tiffany Lyman Otten, Founder of Tiffany Otten Consulting
A look inside the course
DEFINING BRAND VOICE WITH MY W.I.L.D. FRAMEWORK
(W)ords
Your vocabulary – from grade level sophistication to jargon to industry terms. It’s everything from your regional slang to how to call your products.
(I)sms
Your quirks, phrases, and all the little things that make you unique. It could be your favorite sign off, how you use emojis, an affinity for adverbs, and more.
(L)ength
The cadence AKA length of the sentences. You could like the lush and languid flow of writing or you could be choppy and to-the-point (or something in-between!).
(D)elivery
The tone of voice (ToV). Whether you deliver your language with an air of excitement, an ode to outrage, or you’re led by curiosity — the tone brings it all to life.
Perfect for you if
You want to create a differentiated brand voice that sounds like you and stomps all over the competition
You want a style guide / an easier way to “train” your AI assistants or human writers
You have a unique take–whether that’s irreverent, brave, comical, satirical, whathaveyou—and you’re just too close to your own writing to codify it
You are losing sales because your copy sounds like everyone else in your niche and you’re stuck trying to find the right words…
Join the Brand Voice Lab… the ONLY course you need to discover your verbal identity, stand out from the crowd, and transform your writing!
“We already have style guidelines, Kaleena.”
Yeah, I get it.
As a freelance writer, I've seen many of 'em. 🥺
But here's the thing:
Most of them look like a checklist of what to do before you turn in your piece to the editor.
☑️ Use SEO keyword here, here, and here
☑️ Include link, here, here, and here
☑️ Ensure intro is captivating (duh)
☑️ Be authentic, friendly, and interesting (double duh)
☑️ Use the serial comma
...which is GRAND, I'm sure.
But a checklist does not onboard and train your writers to sound like one, uniform brand voice.
You’ll go a galaxy beyond the traditional adjectives used to describe a brand (ya know, “friendly,” “authentic,” “professional”… vague, vanilla, snooze-fest!)
Honey, this is not your English teacher’s style guide!
(Unless your English teacher looks like this)
It’s your ticket to a one-of-a-kind tone of voice
My three-tiered approach will help you find (or reinforce!) a voice that ticks all the boxes: authentic to you, connected to your customers, and different than the rest.
Use your brand vision to refine your sound in a way that’s authentic and exciting to you
Use customer research to understand what Tone of Voice pillars will disarm your customers’ pain points and connect them to you
Use competitor research to ensure you stand out in the sea of sameness
“Kaleena just walked me through her brand voice guidelines doc for a client we are both working with. I’d say it’s next-level, but that’d be an understatement. Honestly one of the best copywriters I’ve connected with in a while.”
– Brooklin Nash, Founder of Beam Content
Get a scalable, codified brand voice for better writing that resonates with your ideal audience
Everything you need
Confidence
Imagine writing for your business with total confidence. No more second-guessing how to make your writing pop or feel on brand.
Clarity
Imagine having a bold brand voice that resonates with your audience. No more “Franken-style” personalities on the page that leave your audience confused.
Scalability
Imagine having the tools you need to be a brand voice chameleon for your clients or onboard your writers with ease. Want AI to do that? You’ll need this style guide more than ever.
Inside The Brand Voice Lab
Module 1
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You will be introduced to the foundation of brand voice via the WILD framework - Words, Isms, Length, and Delivery.
You will learn the difference between voice, tone, and messaging, plus see some great brand voices in the wild.
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What Is Brand Voice?
Why Is Brand Voice So Important?
The Difference Between Voice, Tone & Messaging
Examples of Successful B2C Brands
Examples of Successful B2B Brands
Now It’s Your Turn
Module 2
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Whether you are starting from scratch or you’re well on your way, you will learn various methods to create unique tone.
You’ll choose three tones, and begin writing in your Official Style Guide Template.
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How to Follow This Module
Track A: Make Your Voice Stand Out
Track A: Connect with Your Audience
Track B: Using AI to Analyze Your Content
Track B: Polling Your Audience
Let’s Write This Together
Now It’s Your Turn
Module 3
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You will learn the basics of what makes your writing flow and get help choosing a grade level that suits your audience’s needs.
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Introduction
Grade Level
Cadence
Let’s Write Together
Now It’s Your Turn
Module 4
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You’ll learn the many ways you can take your verbal identity to the next level, making it incredibly unique and totally un-copyable.
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Introduction
Isms: Your Quirks
Words
Let’s Write Together
Now It’s Your Turn
Module 5
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You’ll focus on standardizing your writing style so you, your writers, or your AI assistants stay consistent across all channels.
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Introduction
Editorial
Style
Let’s Write This Together
Now It’s Your Turn
Module 6
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You’ll learn simple techniques to create clear writing that converts while also being authentic and personality-packed.
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Introduction
Say it Straight, Say it Great
Say It Great Templates
The Jargon Swap
Let’s Write Together
Now It’s Your Turn
Module 7: Copywriting with AI
Now that you have a full brand voice and style guide, you’ll learn how to input it into AI tools so you can write faster without losing your humanity.
Introduction
Creating Your Custom GPT Assistant
Editing & Prompting
Tools for Better Writing
And Much More
Bonus materials
Downloadable style guides samples to inspire you
An onboarding survey to help nail your client’s ideal tone of voice (for copywriters!)
Practical exercises and playbooks to find your rhythm and finish your style guide
Plug-and-play templates to write personality-packed headlines that convert.
Tried-and-true tools to power up your word choice in seconds.
Get the Brand Voice You’ve Dreamed of & Transform Your Writing Today
Im Kaleena
Voice Curatrix & Chameleon Copywriter
I’ve spend years helping Fortune 500 brands, VC-backed startups, and seven-figure consultants refine their brand messaging and create unforgettable voices that cut through the noise.
My WILD framework has been featured in Create & Cultivate, a female-led community of 750,000 entrepreneurs. Now I’ve packaged it all up into a simple DIY course to help everyone and anyone who doesn’t have the time or resources for custom branding.
As Featured In
FAQs
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Roughly 28 days for the full guide. It’s a self-paced course with 7 modules. Your full guide will be complete by module 5! Then you’ll try your hand at implementation!
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As soon as you’re inside, you’ll get access to various brand voice style guides to help you get started! If you’d like to see one before joining, set up a free discovery call with me ;)
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Perfect! You’ll get crystal clear clarity inside The Brand Voice Lab.
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Brand archetypes (such as the Magician or Lover) are different than your written personality. They can be great starting points to inspire your brand voice, though! But you’ll be creating something entirely new that helps you communicate your value and personality on the page.
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Perfect! You can use this course to help you turn it into a streamlined style guide. That can help you onboard writers, train your AI assistants, and stay consistent with that bada$$ brand voice of yours.
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Email me at contact@kaleenastroud.com