Brand Voice Audit

Unlock a new competitive edge and start attracting more of your ideal customers

Are you plopped in the middle of an industry where everyone sounds the same?

Do you understand the importance of great copy & content but you just can’t nail down the right tone?

Have too many cooks in the kitchen and your Frankenstein writing style got you scaring away potential customers (and driving your editors mad)?

You want your customers to think of YOU when it comes time to make a purchase.

The “Goody Two-Shoes WASP-Mom” voice of Orbit Gum.

The “Irreverent Marketing Ghouls with a Devil-May-Care” attitude of Liquid Death.

The now iconic “Funny Gen-Z Intern with a Lust for Blood” voice of Wendy’s Twitter account.

Brand voice can give you that competitive edge by skyrocketing your memorability factor — without any extra ad spend or marketing budget.

And the good news is that you’re probably already doing something right. A touch of personality here, a unique action verb there, a level of humor, a theme that ties it all together, the list goes on.

But here’s the thing:

You need someone on the outside with a unique perspective of HOW copywriting works and WHAT a verbal identity consists of to show you EXACTLY:

  • How you lead with “know, like, or trust” in your voice and how that can help you connect with your ideal audience

  • What you’re doing right so you can do more of THAT and your writers can mimic your style with ease so that nothing ever feels “off” again

  • Where your tone is contradicting itself so you can finally streamline your sound and stop confusing your customers

The Brand Voice Audit — Helping You Unearth Your *Razzle Dazzle* and Become Un-Copy-Able 

What is included

  • 30-minute video walk-through: Live, on-camera review helps you see things exactly how your customers may see them and ensures you get an honest, expert reaction that you can actually work with (no fluff allowed!).

    + Video transcript: Ideal to CTRL+F your way to a golden nugget insight you want to hear again or to share with the whole team.

  • A PDF with key takeaways: A polished version of insights and next steps so you can double down on the attention-grabbing voice and nix out the off-brand, customer-confusing stuff ASAP.

  • 7 days of email access: Perfect to ask your brand voice & copywriting questions, settle your concerns, get feedback on any rewrites, and whatever tickles your fancy.

  • BONUS: Use the price you pay as a credit toward any Chameleon Brand Voice guide (if you book within 365 days).

Get the insights delivered in just 7 days — for just $497

Let’s start today

Fill out the form below to get the ball rolling. I’ll follow up with a quick survey to dive deeper into what’s currently working, what’s not working, what do you wish you’d sound like, and more.