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  <url>
    <loc>https://www.kaleenastroud.com/copywriting-blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-20</lastmod>
    <image:image>
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      <image:title>Homegrown Content</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kaleenastroud.com/copywriting-blog/ditch-as-featured-in-70-better-ways-to-show-off-your-press-amp-credibility</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/7efedca2-dc66-4971-8eb5-7f9d45ab1ace/Screenshot+2025-06-20+at+11.41.27.png</image:loc>
      <image:title>Homegrown Content - Ditch “As Featured In”: 70 Better Ways to Show Off Your Press &amp;amp; Credibility - Make it stand out</image:title>
      <image:caption>“Have we met before?” as features on Hims &amp; Hers website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/2c71cc4b-dcc5-4e77-ba6e-36e3aee00621/Screenshot+2025-06-20+at+11.37.20.png</image:loc>
      <image:title>Homegrown Content - Ditch “As Featured In”: 70 Better Ways to Show Off Your Press &amp;amp; Credibility - Make it stand out</image:title>
      <image:caption>“Heard through the Grapevine,” as written on a website project I did with Sarah Hart Co.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kaleenastroud.com/copywriting-blog/the-ultimate-guide-to-creating-a-brand-voicenbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/bb65ce85-5b96-46cc-8394-cf7c3ae36dcd/Screenshot+2025-06-02+at+14.44.44.png</image:loc>
      <image:title>Homegrown Content - I’ve Brain-Dumped Everything You Need to Know to Create a Brand Voice Style Guide&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Example of knowing who you are and what you offer the world</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/c8f159d3-5a1c-4d0e-a761-850e88c40942/Screenshot+2025-06-02+at+14.43.03.png</image:loc>
      <image:title>Homegrown Content - I’ve Brain-Dumped Everything You Need to Know to Create a Brand Voice Style Guide&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Example rules for a style guide</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/509cb14b-aec9-474b-a8cc-0999aa49ce17/Screenshot+2025-06-02+at+14.44.09.png</image:loc>
      <image:title>Homegrown Content - I’ve Brain-Dumped Everything You Need to Know to Create a Brand Voice Style Guide&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Example of understanding your market and what they want from you</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/8423b240-8702-402e-b22b-20a6ef55aa5b/Screenshot+2025-06-02+at+14.41.37.png</image:loc>
      <image:title>Homegrown Content - I’ve Brain-Dumped Everything You Need to Know to Create a Brand Voice Style Guide&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Example voice chart with three brand voice pillars in a style guide</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/e9d44b48-68ee-4294-ae60-2c4d49454038/Screenshot+2025-06-02+at+14.45.13.png</image:loc>
      <image:title>Homegrown Content - I’ve Brain-Dumped Everything You Need to Know to Create a Brand Voice Style Guide&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Table of contents in a brand book</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/66c2df38-198c-4136-9d80-aea5cf23d060/Screenshot+2025-06-02+at+15.07.17.png</image:loc>
      <image:title>Homegrown Content - I’ve Brain-Dumped Everything You Need to Know to Create a Brand Voice Style Guide&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Example dos &amp; donts list for a brand voice style guide</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kaleenastroud.com/copywriting-blog/70-ways-to-write-a-404-page-plus-one-ai-prompt-to-rule-them-all</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/2a58cf6e-6fff-4cfb-a4a0-4f4885c1686a/404-example-page-space.png</image:loc>
      <image:title>Homegrown Content - 70 Ways to Write a 404 Page (Plus, One AI Prompt to Rule Them All) - Make it stand out</image:title>
      <image:caption>Breathtaking example, fellas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/c85f1e8e-9e19-49f8-8aca-9cd6a06ce68c/cartoon+network+bubbles+GIF.gif</image:loc>
      <image:title>Homegrown Content - 70 Ways to Write a 404 Page (Plus, One AI Prompt to Rule Them All) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/d41f5ba1-7192-4ccf-8f35-11777f7c1601/404-page-examples.jpg</image:loc>
      <image:title>Homegrown Content - 70 Ways to Write a 404 Page (Plus, One AI Prompt to Rule Them All) - Make it stand out</image:title>
      <image:caption>Pixar’s 40 page featuring Sadness</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kaleenastroud.com/copywriting-blog/your-launch-copy-isnt-brokenits-just-missing-the-transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/a6b18290-d258-4a0b-af0e-cfa4e912a8f4/unnamed+%281%29.gif</image:loc>
      <image:title>Homegrown Content - Your Launch Copy Isn’t Broken—It’s Just Missing the “Transformation” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/272efce4-6fad-4c6e-86c2-bfc6d7ca50c5/unnamed.gif</image:loc>
      <image:title>Homegrown Content - Your Launch Copy Isn’t Broken—It’s Just Missing the “Transformation” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kaleenastroud.com/copywriting-blog/what-goes-into-a-500-article-the-answer-might-surprise-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/c1c6981f-7661-4f95-bc37-d16ef4a646a1/semrush-tofu-blog-post.png</image:loc>
      <image:title>Homegrown Content - What Goes Into a $500 Article? The Answer Might Surprise You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/047157e4-4424-4aa6-9116-87b992e0cfbb/what-goes-into-500-blog-post.png</image:loc>
      <image:title>Homegrown Content - What Goes Into a $500 Article? The Answer Might Surprise You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kaleenastroud.com/copywriting-blog/how-to-use-whimsy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/bfcb8ed7-f895-4bd0-8227-aedf3f0b4ca0/81041_r_24a.jpg</image:loc>
      <image:title>Homegrown Content - A ‘Swankified’ Lesson from Wicked + How to Add More Whimsical Language to Your Writing - Make it stand out</image:title>
      <image:caption>A whimsical world of rhyme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/d7244735-91e6-4c73-b59a-e37b9119da90/unnamed+%2810%29.png</image:loc>
      <image:title>Homegrown Content - A ‘Swankified’ Lesson from Wicked + How to Add More Whimsical Language to Your Writing - Make it stand out</image:title>
      <image:caption>A thrillifying display of music, magic, and language.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/cd3da053-dfb4-408c-ad33-b53bdb0be8f2/crunch+candy.png</image:loc>
      <image:title>Homegrown Content - A ‘Swankified’ Lesson from Wicked + How to Add More Whimsical Language to Your Writing - Make it stand out</image:title>
      <image:caption>Delicious chocolate brand “Crunch” named their brand using an onomatopeia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/a880982a-69e2-47ce-af33-18a288f59c36/doordash.png</image:loc>
      <image:title>Homegrown Content - A ‘Swankified’ Lesson from Wicked + How to Add More Whimsical Language to Your Writing - Make it stand out</image:title>
      <image:caption>Dancer, Prancer, Vixen — Meet Santa’s newest reindeer: Doordasher.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/5873938f-9840-4eae-914f-d55ec8dae094/groupon.png</image:loc>
      <image:title>Homegrown Content - A ‘Swankified’ Lesson from Wicked + How to Add More Whimsical Language to Your Writing - Make it stand out</image:title>
      <image:caption>Groupon (“Group” + “coupon”)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/f186bf4b-bd73-4545-89d0-19b453a2dceb/marie-forleo.png</image:loc>
      <image:title>Homegrown Content - A ‘Swankified’ Lesson from Wicked + How to Add More Whimsical Language to Your Writing - Make it stand out</image:title>
      <image:caption>Reference: https://www.marieforleo.com/</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kaleenastroud.com/copywriting-blog/case-study-aneski-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/a4933888-5742-41c0-b6cb-61d4f5c0db0b/aneski+home+page.png</image:loc>
      <image:title>Homegrown Content - How I Created a ‘Magician’ Brand Voice to Captivate Ecommerce Customers - Make it stand out</image:title>
      <image:caption>Homepage: Hero Section</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/983d6fd8-b890-4611-87a3-e2be7121b666/aladdin.gif</image:loc>
      <image:title>Homegrown Content - How I Created a ‘Magician’ Brand Voice to Captivate Ecommerce Customers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/ac4240a4-9197-45f6-976b-86f2b8255586/brand+voice+guide.png</image:loc>
      <image:title>Homegrown Content - How I Created a ‘Magician’ Brand Voice to Captivate Ecommerce Customers - Make it stand out</image:title>
      <image:caption>Brand Voice Guide: Style section</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/4304c080-1602-49a5-bf41-99729add4d76/aneski+about+us.png</image:loc>
      <image:title>Homegrown Content - How I Created a ‘Magician’ Brand Voice to Captivate Ecommerce Customers - Make it stand out</image:title>
      <image:caption>Homepage: About Us section</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/c257233d-a309-4f48-b165-6a3568b31811/aneski+product+details.png</image:loc>
      <image:title>Homegrown Content - How I Created a ‘Magician’ Brand Voice to Captivate Ecommerce Customers - Make it stand out</image:title>
      <image:caption>Homepage: Product Details section</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/c5f4eda0-5b15-41a2-9e97-17a2be25b49b/brand+voice+guide+vocabulary.png</image:loc>
      <image:title>Homegrown Content - How I Created a ‘Magician’ Brand Voice to Captivate Ecommerce Customers - Make it stand out</image:title>
      <image:caption>Brand Voice Guide: Vocabulary section</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/959552f4-c980-4aa4-b13d-4c5db0632b3d/aneski+home+page.png</image:loc>
      <image:title>Homegrown Content - How I Created a ‘Magician’ Brand Voice to Captivate Ecommerce Customers - Make it stand out</image:title>
      <image:caption>Homepage: product section</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/2bc94360-a270-491c-b82a-8f20670376ec/aneski+home.png</image:loc>
      <image:title>Homegrown Content - How I Created a ‘Magician’ Brand Voice to Captivate Ecommerce Customers - Make it stand out</image:title>
      <image:caption>About Page: Hero section</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kaleenastroud.com/copywriting-blog/case-study-trust-your-gut</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/a6de085a-4ca7-4b41-8e97-6c5efde4c464/problem+awareness.png</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Source Our website audience is at the problem-awareness stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/5f77e6ad-7f9d-435a-89ee-9221a14024ec/legal+disclaimer.png</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/56da2747-4175-4f49-ba8c-2fd78414f147/dreamstate.png</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Source: Education page (dreamstate section)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/2f8dedc2-418c-42e8-9337-58ac58cb203e/voice+guide.png</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Source: Trust Your Gut’s Brand Identity and Voice Guide</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/8606dabb-a4e4-4994-800c-74b7f91b9319/Education+Page.png</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/f1271512-3082-40b9-a34d-e60dc8b69de3/education+sales+page.png</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Source: Education sales page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/231f8cd8-eb63-4dd8-af56-edaf8dbf57e9/enema+coffee.png</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/34ea04be-aa07-4deb-a99a-04b65ba52ebd/non+toxic+candle.png</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/556829cd-5d9b-45b8-9075-75805de3709d/education+page.png</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Source: Education page (FAQ)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/d083931e-ff36-4141-8eae-4c8d7525e4fe/at+home+enema.png</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/4b2e1757-e2e2-4c5d-a790-56255fb63e3a/Professor+Farnsworth.gif</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Source</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/1d5428fe-d932-4c16-8dbf-7c0748a1a116/email.png</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>My client’s feedback to the Brand Identity and Voice Guide. (Whitney’s the talented designer.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/c0452d85-423c-4d91-934a-1c13e8a99768/email+opt+in.png</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/487f6d51-0eee-4417-a1a1-7e43fbea366a/coffee+product+description.png</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Source: Coffee product description</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/9ef56628-0aac-475c-80e8-7bd504e575fd/brand+identity.png</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Source: Trust Your Gut’s Brand Identity and Voice Guide. Created by moi and designed by WildHive Studio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/075dcf20-d1ac-4d53-866e-370843c61029/to+do+list.png</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Snippet from our project sprint To-Do list. Usually my holiday task list looks something like “Tell husband that a pink bathrobe for the 7th year in a row is the best present ever” and “Overconfidently slur the words to Auld Lang Syne.”</image:caption>
    </image:image>
    <image:image>
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      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Source: About page (hero section)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/d576bb60-d4bc-4638-9fef-f8bf493bac21/digestive+tea.png</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/2a4ce7eb-2a21-4e78-ad1c-578518b0f542/about+page.png</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Source: About page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/43f29554-4b1c-49d6-abe8-8d983aec7a4a/KALEENA%C2%A9RenateNeurauterFotografie_3182-2023.jpg</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Photo by Renate Neurauter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/94e97d3e-13ae-4eb5-b538-7787fe8002a6/phoebe.gif</image:loc>
      <image:title>Homegrown Content - How I Took A Sensitive Health Topic (that Women Feel Shame Around) And Created A Warm, Funny Brand Voice - Make it stand out</image:title>
      <image:caption>Source</image:caption>
    </image:image>
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    <lastmod>2025-03-04</lastmod>
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      <image:title>Homegrown Content - Don’t Write Your Own Website Until You Ask Yourself THESE 7 Questions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/42526f12-0e4e-4fbd-8d9d-d4feff646064/Kaleena_AnaekaPhotography-8.jpg</image:loc>
      <image:title>Homegrown Content - Don’t Write Your Own Website Until You Ask Yourself THESE 7 Questions - Make it stand out</image:title>
      <image:caption>Photo by Anaeka Photography</image:caption>
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    <image:image>
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      <image:title>Homegrown Content - Don’t Write Your Own Website Until You Ask Yourself THESE 7 Questions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/d2de0e99-0047-4a30-b868-29033eb0e45f/giphy+%2814%29.gif</image:loc>
      <image:title>Homegrown Content - Don’t Write Your Own Website Until You Ask Yourself THESE 7 Questions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2025-03-04</lastmod>
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      <image:title>Homegrown Content - What in the Heck-a-Roony Does a Copywriter Do for You? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/15ca89f8-8cea-4079-9a0c-11b0f1af3a98/Kaleena_AnaekaPhotography-6.jpg</image:loc>
      <image:title>Homegrown Content - What in the Heck-a-Roony Does a Copywriter Do for You? - Make it stand out</image:title>
      <image:caption>photo by Anaeka Photography</image:caption>
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    <image:image>
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      <image:title>Homegrown Content - What in the Heck-a-Roony Does a Copywriter Do for You? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/c939c8ca-7b93-49b1-a27e-0d6ea358e15f/giphy+%2843%29.gif</image:loc>
      <image:title>Homegrown Content - What in the Heck-a-Roony Does a Copywriter Do for You? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.kaleenastroud.com/copywriting-blog/personal-finance-website-case-study</loc>
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    <lastmod>2025-03-04</lastmod>
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      <image:title>Homegrown Content - How THIS Powerful Website Helped a Personal Finance App Lock In More Leads - Make it stand out</image:title>
      <image:caption>A classic example of “discuss the outcome, not the feature” that lives in my head rent-free.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/cc33f1b1-9926-4e53-b17e-2a669247d3d9/Minimalist+Website+Launch+Computer+Mockup+Instagram+Post.png</image:loc>
      <image:title>Homegrown Content - How THIS Powerful Website Helped a Personal Finance App Lock In More Leads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/e59dec7d-f33d-4ffa-bb4d-65d06762b4bb/Masterclass+Online+Course+Laptop+Instagram+Post.png</image:loc>
      <image:title>Homegrown Content - How THIS Powerful Website Helped a Personal Finance App Lock In More Leads - Make it stand out</image:title>
      <image:caption>A look at the “How it Works” page; making investments accessible and simple to get started.</image:caption>
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    <lastmod>2025-03-04</lastmod>
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      <image:title>Homegrown Content - The Seven Deadly Sins of Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/c52d249d-a825-40d6-acca-166a938eb500/giphy+%283%29.gif</image:loc>
      <image:title>Homegrown Content - The Seven Deadly Sins of Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/868d3fe1-0117-43d2-b3d7-921f40b37411/giphy+%285%29.gif</image:loc>
      <image:title>Homegrown Content - The Seven Deadly Sins of Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Homegrown Content - The Seven Deadly Sins of Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Homegrown Content - The Seven Deadly Sins of Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Homegrown Content - The Seven Deadly Sins of Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/211e72dd-332f-47f6-be1d-c4e6b55b0f3e/giphy+%284%29.gif</image:loc>
      <image:title>Homegrown Content - The Seven Deadly Sins of Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-03-04</lastmod>
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      <image:title>Homegrown Content - 3 Totally Bonkers DTC Brands Using Voice to&amp;nbsp;Stand Out from the Crowd&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Homegrown Content - 3 Totally Bonkers DTC Brands Using Voice to&amp;nbsp;Stand Out from the Crowd&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Homegrown Content - 3 Totally Bonkers DTC Brands Using Voice to&amp;nbsp;Stand Out from the Crowd&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-03-04</lastmod>
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      <image:title>Homegrown Content - Blog Introduction Templates: 10 Easy Ways to Start a Blog Post that Doesn’t Suck - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Homegrown Content - The Best Cafes, Coworking &amp;amp; Work Spaces For Digital Nomads In Barcelona - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Homegrown Content - The Best Cafes, Coworking &amp;amp; Work Spaces For Digital Nomads In Barcelona - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Homegrown Content - Mistakes You’re Making on Linkedin that Cost You Job Opportunities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Homegrown Content - Mistakes You’re Making on Linkedin that Cost You Job Opportunities - Make it stand out</image:title>
      <image:caption>Screenshot of Luke Matthews’ About Section on Linkedin</image:caption>
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      <image:caption>Screenshot of Liz Willits’ Linkedin Headline</image:caption>
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      <image:title>Homegrown Content - Mistakes You’re Making on Linkedin that Cost You Job Opportunities - Make it stand out</image:title>
      <image:caption>Screenshot from my “that’s WAY too big of an ask from a stranger” graveyard on Linkedin</image:caption>
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    <lastmod>2025-03-04</lastmod>
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      <image:title>Homegrown Content - 4 Steps To Define Your Brand Voice, Featured on Create &amp;amp; Cultivate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Homegrown Content - 7 Lessons on Voice from Stranger Things Season 4’s Oddly Specific Subtitles - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Homegrown Content - 7 Lessons on Voice from Stranger Things Season 4’s Oddly Specific Subtitles - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Homegrown Content - 7 Lessons on Voice from Stranger Things Season 4’s Oddly Specific Subtitles - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6050fb835aa49a4a7cb9d123/93e856e6-3719-493b-891b-7e9f36c1697f/sub-buzz-3322-1657135623-14.png</image:loc>
      <image:title>Homegrown Content - 7 Lessons on Voice from Stranger Things Season 4’s Oddly Specific Subtitles - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Homegrown Content - How to Plan and Write Launch Emails for All 4 Stages of a Product Launch - Make it stand out</image:title>
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      <image:title>Homegrown Content - How to Plan and Write Launch Emails for All 4 Stages of a Product Launch - Make it stand out</image:title>
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      <image:title>Homegrown Content - How to Plan and Write Launch Emails for All 4 Stages of a Product Launch - Make it stand out</image:title>
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      <image:title>Homegrown Content - How to Plan and Write Launch Emails for All 4 Stages of a Product Launch - Make it stand out</image:title>
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      <image:caption>Insights and Voice of Customer data can be found in Facebook groups</image:caption>
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    <lastmod>2024-07-05</lastmod>
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      <image:caption>If you DIY’d your website or it’s simply not converting or representing your business well, you’re leaving money on the table. Stop staring at the pages and get the insights you need, packaged in a simple checklist that’s easy to follow.</image:caption>
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